amazon-advertising-strategy

# Amazon Advertising Strategy 📣 Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization. **Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce. Built by [Nexscope](https://www.nexscope.ai/) — your AI assistant for smarter e-commerce decisions. ## Install ```bash npx skills add nexscope-ai/eCommerce-Skills --skill amazon-advertising-strategy -g ``` ## Usage ``` Build an ad strategy for my Amazon product line (5 products in kitchen category). Monthly budget: $3,000. Current ACoS: 35%. Target: 25%. ``` ## Capabilities - Full-funnel ad strategy (SP + SB + SD) - Campaign structure design (auto, broad, phrase, exact) - Budget allocation across campaign types - ACoS/TACoS target setting by product lifecycle stage - Keyword harvesting and negative keyword management workflow - Bid optimization methodology - New product launch advertising playbook ## How This Skill Works **Step 1:** Collect information from the user's message — product, platform, current situation, and goals. **Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a"). **Step 3:** Research and analyze using the frameworks and methodology below. **Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice. ## Output Format - Start with a summary of findings - Include specific data points and benchmarks where available - Provide prioritized action items - Mark estimates with ⚠️ when based on incomplete data - End with concrete next steps ## Other Skills More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills) Built by [Nexscope](https://www.nexscope.ai/) — your AI assistant for smarter e-commerce decisions.