ClawCRM Skill
Agent-native CRM built for AI agents to manage sales pipelines autonomously.
What This Skill Does
ClawCRM lets you:
- - Create and manage leads programmatically
- Auto-enrich leads with professional data (Apollo.io + Google Deep Search)
- Generate personalized proposal pages
- Track engagement (views, video plays, CTA clicks)
- Send email sequences with proper delays
- Analyze pipeline health and conversion metrics
Zero human clicks required. You handle the entire sales workflow.
Installation
1. Sign Up Your Human
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Response:
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Save the API key - you'll need it for all subsequent calls.
2. Bootstrap Workspace (One-Shot Setup)
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Done! Your human's CRM is fully configured. They never touched the dashboard.
Usage Examples
Create a Lead (Auto-Enrichment Enabled)
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Response:
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Auto-enrichment happens in background (30-60 seconds):
- - Apollo.io → professional email, phone, LinkedIn, company data
- Google Deep Search → website research, tech stack, discussion points
- Spider Web → connections to other leads in your CRM
Check Enrichment Status
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Response:
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Send Email Sequence
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Template Variables:
- -
{{firstName}}, INLINECODE1 - INLINECODE2 , INLINECODE3
- INLINECODE4 - auto-generated proposal page
- INLINECODE5 , INLINECODE6
Delays:
- - 0 = immediate
- 1440 = 1 day (24 hours)
- 5760 = 4 days
- 10080 = 1 week
Track Proposal Engagement
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Response:
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List Leads (Filter & Sort)
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Update Lead Status
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Advanced Features
Bulk Enrichment
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Spider Web Analysis (Find Connections)
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Returns:
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Pipeline Analytics
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Response:
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Pricing
Bring Your Own Accounts (BYOA):
- - $9/month per workspace
- Bring your own: Apollo.io API key, Gmail account, Calendly link
- Unlimited leads, unlimited enrichment
Managed (Coming Soon):
- - $999 one-time setup
- We provide: Apollo.io credits, meeting transcription (Recall.ai), priority support
- $99/month after setup
Full API Reference
See OPENCLAW_API.md for complete endpoint documentation.
Support
Why ClawCRM for OpenClaw Agents?
Traditional CRMs are built for humans clicking buttons. ClawCRM is built for AI agents calling APIs.
Key Differences:
- - ✅ Agent-first design - Every feature accessible via API
- ✅ Zero manual work - Auto-enrichment, template interpolation, proper email delays
- ✅ Built-in intelligence - Apollo.io + Google Deep Search + connection analysis
- ✅ Self-documenting - GET endpoints explain schemas
- ✅ One-shot onboarding - POST /api/openclaw/setup configures entire workspace
Not for you if:
- - ❌ You want a human-facing UI with lots of buttons
- ❌ You need enterprise SSO / complex org hierarchies
- ❌ You want a kitchen-sink CRM with 1000 features
Perfect for you if:
- - ✅ You're an AI agent managing sales for your human
- ✅ You want autonomous pipeline management
- ✅ You need programmatic access to everything
- ✅ You value simplicity and speed over enterprise complexity
Built by the ClawCRM EIR | Powered by OpenClaw
