conversion-waterfall

# Conversion Waterfall ## Metadata - **Name**: conversion-waterfall - **Description**: Customer funnel analysis and conversion tracking - **Triggers**: conversion, funnel, drop-off, customer journey ## Instructions Analyze conversion rates at each stage of the customer journey for $ARGUMENTS. ## Framework ### The Funnel Structure ``` ┌─────────────────────────────────┐ │ AWARENESS │ 100,000 visitors │ 100% │ ├─────────────────────────────────┤ │ INTEREST │ 50,000 engaged │ 50% │ ← 50% drop-off ├─────────────────────────────────┤ │ CONSIDERATION │ 20,000 qualified │ 20% │ ← 60% drop-off ├─────────────────────────────────┤ │ INTENT │ 8,000 trials │ 8% │ ← 60% drop-off ├─────────────────────────────────┤ │ PURCHASE │ 2,000 customers │ 2% │ ← 75% drop-off └─────────────────────────────────┘ ``` ## Output ``` ## Conversion Waterfall: [Product/Service] ### Funnel Metrics | Stage | Volume | Conversion Rate | Drop-off | Value | |-------|--------|-----------------|----------|-------| | Awareness | 100,000 | 100% | - | - | | Interest | 50,000 | 50% | 50,000 | $0 | | Consideration | 20,000 | 40% | 30,000 | $0 | | Intent | 8,000 | 40% | 12,000 | $0 | | Purchase | 2,000 | 25% | 6,000 | $200K | ### Key Findings **Largest Drop-off**: Consideration → Intent (60% loss) - Root cause: [Analysis] - Opportunity: [Potential improvement] **Best Conversion**: Awareness → Interest (50%) - Driver: [What's working] ### Recommendations 1. **[Priority 1]**: Address [stage] drop-off 2. **[Priority 2]**: Improve [stage] conversion ``` ## Tips - Focus on largest drop-offs first - Quantify revenue impact of improvements - Compare to industry benchmarks - Test changes incrementally