share-momentum

# Share Momentum ## Metadata - **Name**: share-momentum - **Description**: Market share dynamics and trend analysis - **Triggers**: share momentum, market share trend, competitive dynamics ## Instructions Analyze share momentum for $ARGUMENTS. ## Framework ### Momentum Matrix ``` High Share │ Sustain │ Harvest Position │ Position ────────────────┼──────────────── Build │ Divest Position │ Position │ Low Share Low Momentum High Momentum ``` ### Momentum Indicators | Indicator | Positive | Negative | |-----------|----------|----------| | Share trend | Growing | Declining | | Win rate | Above average | Below average | | Customer acquisition | Accelerating | Slowing | | Brand perception | Improving | Deteriorating | ## Output ``` ## Share Momentum Analysis: [Market/Product] ### Share Dynamics | Player | Current Share | Prior Share | Change | Momentum | |--------|---------------|-------------|--------|----------| | Us | 25% | 22% | +3% | Strong ↑ | | Competitor A | 30% | 28% | +2% | Moderate ↑ | | Competitor B | 20% | 25% | -5% | Weak ↓ | | Others | 25% | 25% | 0% | Neutral | ### Momentum Drivers **Our Momentum (+3%)**: 1. [Driver 1] 2. [Driver 2] **Competitor A (+2%)**: 1. [Driver 1] 2. [Driver 2] ### Strategic Position **Our Position**: Build/Sustain/Harvest/Divest - **Rationale**: [Analysis] - **Priority**: [Action] ### Actions | Priority | Action | Impact | |----------|--------|--------| | 1 | [Action 1] | [Impact] | | 2 | [Action 2] | [Impact] | ### Outlook - **Short-term (1 year)**: [Forecast] - **Medium-term (3 years)**: [Forecast] ``` ## Tips - Track multiple periods - Consider market growth rate - Factor in competitive actions - Update regularly